Born and raised in Sylvester, Georgia, entrepreneur Mark Dykes experienced South Georgia’s prevalent passion toward high school sports early and often. After years of struggling to find the time to fully enjoy that sports tradition while pursuing careers in other fields, he eventually decided to take the leap of faith in trying to connect with the culture by launching In the Game High School Sports Magazine in 2007.

In that leap, he found firm footing thanks to the key relationships he created, the clear viability of a market starving for the enhanced coverage, and the consistent quality and positivity of the products.

Since then, the company has continually matured and grown in its size and scope. However, an evolution became necessary as the world changed alongside the company. The name In the Game High School Sports Magazine became increasingly unrepresentative of who the company was and what it offered to the local communities it engaged. True to the revamped name, ITG Next is a sports media company that seeks to push our coverage, our audience, and ultimately ourselves to the next level.


ITG Next specializes in providing extensive coverage of and recognition for local student-athletes, coaches, and fans among strong communities that recognize the value of sports tradition.

What started as a small, South Georgia print magazine has evolved into a high school sports media company. As we continue to expand as a company, so does our coverage area.

Our goal is to become an integral part of the community as a means of supporting local sports programs. Finding captivating content in the world of high school sports doesn’t require too much looking; it is just a matter of capturing it and presenting it in ways that honor the stories and the people involved.

We Create

  • Daily social media posts and website content
  • Weekly email newsletters
  • Bimonthly and quarterly magazines (print and digital)
  • Weekly TV shows
  • Weekly Facebook Live shows
  • Weekly live play-by-play broadcasts
  • Weekly podcasts
  • Yearly events

Our Clients

ITG Next frequently partners with companies that have a need to highlight local high school sports in their communities.

Whether it’s videos, articles, photos, or social media content, we do it all.

Click below to see a list of clients we’ve worked with and the services we provide.