Sugarcane Productions is the video production division of ITG Next, created to bring high school sports stories to life through cinematic, platform-ready content. With captivating moments happening every day in gyms, stadiums, and communities across the country, our job is simple: capture what’s real, present it with purpose, and honor the athletes, coaches, and fans at the heart of it all.

Backed by ITG Next’s 17+ years of experience in high school sports media, Sugarcane Productions partners with brands, schools, athletic organizations, and community-minded businesses looking to highlight their support of high school athletics or build a meaningful connection to that audience.

“Massillon: The Weight of Tradition” is a feature-length documentary that tells the inspiring story of the Ohio town that started it all, the man who put it on the map, the traditions it upholds, and the football team that unites an entire community.

Premiere Event - April 8, 2026

The Lincoln Theater in Downtown Massillon

• Event at 5:30 p.m.

• Film at 6:30 p.m.

Additional Showing - April 9, 2026

• Film at 6:30 p.m.

Have an idea for a project? Tell us about it!

Whether it’s promotional videos, social media campaigns, athlete features, event coverage, facility reveals, or branded storytelling, Sugarcane Productions is ready to capture the moments that matter and turn them into powerful stories that connect brands, schools, and communities to high school sports.